Eureka Visiting the Philips HQ in the Netherlands
At Philips they have studied the effects different Led lighting applications have on people, being staff or customers. They have concluded, the right amount of light and the colour will influence the people’s mood and ability to function better or less.
In a retail environment the right lighting will encourage customers to browse that little bit longer. At recent trials in retail outlets in Germany and the Netherlands sales increased by as much as 7% in stores with the correct lighting.
Lighting should go beyond the functionality of light and add value to the whole shopping experience, which in turn will bring the customer back to the store.