Eureka at the HK Lighting Fair and Visiting Manufacturers in China
After the educational experience at Philips in the Netherlands I visited the HK Lighting fair and the manufacturers producing our products.
The level of competitions between manufacturers to have their piece of the pie when it comes to sales is enormous. More than 3000 booth with manufacturers from around the world. Lighting products and related items are varied: out-in door lighting, residential, commercial, factory lighting and components of lighting products. Choosing the right one is not a simple process.
Eureka have been working with the same manufacturers for some years and have formed a good alliance implementing the latest technology in our products.
Eureka Visiting the Philips HQ in the Netherlands
At Philips they have studied the effects different Led lighting applications have on people, being staff or customers. They have concluded, the right amount of light and the colour will influence the people’s mood and ability to function better or less.
In a retail environment the right lighting will encourage customers to browse that little bit longer. At recent trials in retail outlets in Germany and the Netherlands sales increased by as much as 7% in stores with the correct lighting.
Lighting should go beyond the functionality of light and add value to the whole shopping experience, which in turn will bring the customer back to the store.